EVENT DETAILS
Attend the keynote presentation on the topic of beauty and technology by Monika Matuszewska, Digital Manager at Professional Products Division at L’Oréal. The keynote will be held at the Digital Beauty Forum, a digital marketing conference for the beauty industry organised by the Boussias Communications.
TOPIC
Technology is beautiful and beauty is high tech: A Story of Digital Transformation.
The talk will touch upon machine-learning driven customer experiences and insights on creating personalised digital services and products. Monika Matuszewska also spoke about the future plans of the L’Oréal Group for the application of Augmented Reality technology in haircare with the virtual hair colour advisor with voice recognition, but also about the latest digital innovation Perso, solution that offers a personalised skincare experience at home, which will be released on the market in 2021 and will be extended to lipstick and foundation, but also for La Roche-Posay’s new personalised tool, My Skintrack UV, which adapts to the needs of sensitive skin. The keynote session will close with a Q&A.
AGENDA
17:25 – 17:50 – Keynote
17:50 – 18:00 – Q&A
18:00 – 18:30 – Post-event virtual networking
LOCATION
TICKETS
This keynote is a part of the 2020 edition of the Digital Beauty Forum Conference in Athens, Greece.
Early Bird Conference Ticket – €90
Full Price Conference Ticket – €190
ABOUT DIGITAL BEAUTY FORUM
Digital Beauty Forum, a digital marketing conference for the beauty industry organised by the Boussias Communications. Boussias is a leading B2B trade publishing, conferences and awards organising company in Greece, with more than 40 years of experience in the Greek market. Its success is fuelled by enthusiasm and courage and that is part of its DNA. The company’s services are characterised by quality and transparency and its people create trust, support and cooperation for every aspect of its customers’ journey.
Boussias is committed to provide the latest trends and up-to-date information to business leaders in both Greece and Cyprus. It has been designing and producing management conferences in 12 industries and other specialised areas of activity for over 15 years. Annually, the company holds over 80 conferences, bringing together international know-how, global market trends and the latest solutions.
The Digital Beauty Forum is an event aimed at those who are active in the cosmetics market and wish to be informed of the challenges and opportunities created – with the help of digital – in the post-lockdown era. Specifically, to owners, CEOs, General Managers, Marketing Executives, Digital Marketing and eCommerce, from the import and distribution of cosmetics, as well as from the retail sector including cosmetic stores, cosmetic webshops and hair salons. Also, communication companies with clients from the field of cosmetics, PR companies, events, digital agencies, ecommerce agencies, companies dealing with web design and development, logistics and those who have a foothold in this particular market.
