LAMATU AT DIGIMARCON IN AMSTERDAM
Attend the keynote of Monika Matuszewska from LaMatu at DigiMarCon Europe, an international digital marketing, media and advertising conference in Amsterdam, the Netherlands. The 8th annual DigiMarCon Europe, the premier digital marketing, media and advertising conference & exhibition, returns on September 17th to 18th, 2026 to the iconic Johan Cruijff ArenA Stadium in Amsterdam Bijlmer.
At DigiMarCon Europe in Amsterdam, you will receive all the elements you need to achieve digital marketing success. Conventional thoughts will be challenged, and new ways of thinking will emerge. You will leave with your head, notebooks, and professional toolkit full of action items and ideas to lead and supercharge your business to even greater success. Be a part of DigiMarCon Europe 2026 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes, case studies, strategy sessions, networking, and more.
ATTENDEES
🤖 Marketeers
DigiMarCon will bring together marketing leaders. Hear what some of the brands making the biggest waves in marketing believe their advantage is, plus their thoughts and ideas on the industry and their specific challenges.
🤖 Media
Some of the biggest media brands in the world speak at DigiMarCon, providing a platform to discuss a wide array of industry topics when it comes to the global and local media industry.
🤖 Agencies
Hear from agency leaders across media, creative, digital, social and more. Learn about their market conditions and challenges, their ideation processes and the client opportunities they are seeing.
PROGRAMME
Friday, 18.09.2026
9:00 am – 5:30 pm CET – Registration and Networking
10:00 am – 5:30 pm CET – Conference
5:30 pm – 7:30 pm CET – Farewell Cocktail Reception
VENUE
The conference will be held once again in the Bijlmer district in Amsterdam, the Netherlands.
Holiday Inn Amsterdam – Arena Towers is a modern event and conference venue in Amsterdam Southeast, located in the vibrant Amsterdam ArenA area. The event takes place in Building A, Rembrandt Room, on the ground floor.
The venue is well suited to keynotes, conferences, networking events, business meetings and corporate gatherings. Guests benefit from professional meeting facilities, Wi-Fi, audiovisual support and a convenient location close to some of Amsterdam’s best-known entertainment and business destinations.
The hotel is located near the Johan Cruijff ArenA, home of AFC Ajax, as well as Ziggo Dome, AFAS Live and Amsterdam Bijlmer ArenA train and metro station. Its location makes the venue easy to reach by public transport and car.
Holiday Inn Amsterdam Arena Towers Hotel
Building A, Rembrandt Room, Ground Floor
Hoogoorddreef 66A
1101 BE Amsterdam, the Netherlands
“ATTENTION ECONOMY” KEYNOTE BY MONIKA MATUSZEWSKA FROM LAMATU
Session Date: Friday,
Session Location: Holiday Inn Amsterdam Arena Towers Hotel, Building A, Rembrandt Room, Ground Floor
Speaker: Monika Matuszewska from LaMatu
This session is for digital marketing professionals interested in getting more control over their focus. Gain deeper awareness into your where your attention goes and practice asking good questions that will help you make healthy choices both in the workplace and your daily life.
Modern technology brought us many blessings, but it is also fraught with some risks. As we become more dependent on the use of our devices, we find that dealing with distractions such as notifications, maintaining our focus and concentration is becoming increasingly hard. Our attention spans, the ability to think deeply and maintain focus became victims of the battle for our attention waged by the tech companies and advertising giants. During the session we will expose the chasm the data-rich tech industry is creating at the cost of focus-deprived individuals.
Key Takeaways
Learn to recognise attention leaks and maintain focus in a world full of distractions.
Understand why we need more than willpower to maintain attention.
Make conscious choices about where to direct your attention
ABOUT THE SPEAKER
Monika Matuszewska is an accomplished trainer and keynote speaker with over two decades of professional experience. She has captivated diverse audiences in the Netherlands and internationally, and led thousands of participants through her transformative training sessions.
She is an experienced business professional, and over the period of 16 years she had built a career in a variety of digital roles in multinational corporate organisations including IBM, Philips, IKEA, Nikon and L’Oréal.
To her keynotes she brings the knowledge she has gathered working as a professional coach with hundreds of clients across different industries. Her keynotes typically contain elements of positive psychology, neuro-linguistic programming and game theory.
She is a big believer in “edutainment”, blending education with entertainment, often in the form of simulation games. She focuses on delivering practical, engaging, and interactive sessions that equip the attendees with the skills and knowledge needed to excel in their roles.
She is passionate about the topic of attention economy and maintaining focus in the world full of distractions. The topic “Attention Economy” stems from the insights collected throughout her career as a digital marketeer, blended with her personal interests in human technology, economy and psychology.
Monika aims to leave each attendee of her talks inspired and empowered to design and create a life fully lived and brings the same intention to this session.
ABOUT DIGIMARCON EUROPE
Join your peers in-person or online for two days jam-packed with digital marketing best practices, latest trends, practical solutions, strategy, and networking, also check out the next generation of technology & innovation. DigiMarCon Europe allows you to:
✔️ hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry.
✔️ gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
✔️ network with thought leaders, reunite with your peers, and build your professional network.
