EVENT DETAILS

Attend the digital masterclass on the topic of mobile apps combining beauty and technology by Monika Matuszewska, Digital Manager at Professional Products Division at L’Oréal. Delve into the world of digital technology and beauty tech.  The talk will touch upon machine-learning driven customer experiences and insights on creating personalised digital services and products. The event is sponsored by Adjust and Leanplum and held at the TQ Offices in Amsterdam, the Netherlands.

LOCATION

ABOUT TQ

TQ is a curated tech space in the heart of Amsterdam, founded by TNW (The Next Web). Its purpose is to push tech startups towards exponential growth by providing residents with the right community, events, and facilities. Officially opened in October 2016, the office became a new home for technology startups. This innovative space offers offices for new startups, innovation labs, a web development school and many more and bridges the gap between startups, small- and medium-sized companies aspiring to become the next Dutch unicorn.

Located right on the canals of Amsterdam, in front of the Flower Market, this former ‘Muntstaete’ financial center  was transformed into a 6.000 m² tech hub, buzzing with fast-growing startups. The spacious interior was designed with timeless and sustainable furniture, right in line with the principles of circular economy. The architects picked only the pinnacle of Dutch interior design: chairs by Piet Hein Eek and Richard Hutten, Joep van Lieshout and desks designed by Marcel Wanders.

ABOUT ADJUST

Adjust is the mobile analytics platform trusted by marketers worldwide to measure and grow their apps across platforms. The company, launched in 2012 in Germany, the company currently has 16 offices across the globe. The company’s measurement and analytics platform empowers mobile app marketers at all stages of their app journey to automate, track, optimise, and scale their marketing efforts from CTV to mobile, and beyond.

It offers a comprehensive solution in a single  measurement and analytics suite, unlocking attribution data, optimising ad performance, and leveraging the reporting and insights you need to meet business goals and scale efficiently. It helps you get results fast with accurate, real-time measurement data to meet and surpass your KPIs, easily access and share actionable insights and data visualisations with reporting and increase your ROI with ad performance automation, budget optimisation, and more. It provides an end-to-end solution for every stage of the app marketing journey to help its clients measure, optimise, and scale app growth across platforms.

ABOUT LEANPLUM

Leanplum helps forward-looking brands meet the real-time needs of their customers. For app-first companies, Leanplum is the only solution that helps personalise and optimise all customer touchpoints, both inside and outside the app. Leanplum combines multi-channel lifecycle marketing with the ability to A/B test the product experience for complete, end-to-end personalisation of the mobile journey. Break down organisational silos and eliminate point solutions to enable rapid growth.

Leanplum was founded in 2012 by Momchil Kyurkchiev and Andrew First, two software engineers at Google working on YouTube monetisation solutions. Through their work, they had come to an important realisation. Since its launch the founders and the entire company have been focused on one goal — helping customers increase engagement with their customers. This is top of mind and evident in everything Leanplum does, every new feature and capability, every new partnership, and every new campaign breathes customer focus.

Its employees are a group of smart, hard-working, and dedicated individuals who want to positively change how brands interact with consumers. Since nearly everyone is online, you will find our best-in-class solutions allowing more than 200 global brands to send timely and relevant push notifications, in-app messages, and emails to better serve their customers.

ADMISSION

This is an invitation-only event. Attendance is complimentary for clients personally invited by the event sponsors.