EVENT DETAILS
Join the 2025 edition of the Amsterdam Business Forum with renowned speakers including Simon Sinek, Neil Pasricha and Sanna Marin. The event, organised by Denkproducties will take place on Friday, 26th of September 2025, at AFAS Live Amsterdam and gather over 3.000 leaders. The theme of this year’s edition of the event is Optimistic Leadership.
Amsterdam Business Forum has been providing its audiences with the right ingredients to make an impact: outstanding speakers, brilliant practices and a community of great minds. The lineup of the past editions include inspirationally acclaimed speakers such as Rutger Bregman, Erin Mayer and Tim Ferris, the author of the global best-seller “The 4-Hour Workweek”. Last year’s edition was complete with both internationally acclaimed speakers such as Brené Brown and Adam Grant, as well as Dutch presenters including Jitske Kramer, Joseph Oubelkas, Margriet Sitskoorn, Elke Geraerts, Michiel Muller, and host Ikenna Azuike.
LANGUAGE
This talk will be held in English. Professional working proficiency of English is required for participation.
VENUE
The conference will be held at AFAS LIVE, an iconic location in Amsterdam, the Netherlands. AFAS Live is situated right opposite of the Johan Cruijff ArenA Stadium is the most versatile, sustainable and innovative stadium in the Netherlands. The Johan Cruyff Arena is the main stadium of Amsterdam and the home stadium of football club AFC Ajax since its opening. It is the place where meaningful memories of unforgettable experiences have been created for over 25 years. From memorable football matches to legendary concerts and inspiring business events.
AFAS Live
Johan Cruijff Boulevard 590
1101 DS Amsterdam
The Netherlands
🎤 ABOUT THE SPEAKERS
Amsterdam Business Forum 2025 is gathering the world’s top minds to share their insights on Optimistic Leadership. The 5 headline speakers for Amsterdam Business Forum 2025, moderated by Ikenna Azuike are:
🇺🇸 Simon Sinek, author of “Start with Why” and “The Infinite Game”
🇨🇦 Neil Pasricha, author of “The Happiness Equation”
🇫🇮 Sanna Marin, former Prime Minister of Finland
🇧🇪 Peter Hinssen, an expert in AI-driven innovation
🇬🇧 Eliza Filby, a generational expert on bridging Boomers, Millennials & Gen-Z
REGISTRATION
This is a ticketed event. Tickets can be purchased directly at the Amsterdam Business Forum website of DenkProducties.
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
― Simon Sinek
DISCLAIMER
The information provided on this website is for inspiration and general reference only. While LaMatu aims to keep details accurate and up to date, we cannot guarantee their completeness or correctness. LaMatu is not responsible for any changes, updates, or cancellations related to this event. We disclaim any liability for errors, omissions, or decisions made based on this information. For the most current details, please refer to the official event organisers.
