EVENT DETAILS
Join the 2026 edition of the Amsterdam Business Forum with renowned speakers iSteven Bartlett, Jacinda Ardern and Seth Godin. The event, organised by Denkproducties will take place on Friday, 19th of September 2026, at the Taets Art and Event Park in Zaandam and gather over 3.000 leaders.
Amsterdam Business Forum has been providing its audiences with the right ingredients to make an impact: outstanding speakers, brilliant practices and a community of great minds. The lineup of the past editions include inspirationally acclaimed speakers such as Brené Brown, Adam Grant, Rutger Bregman, Erin Mayer, Neil Pasricha and Tim Ferris, the author of the global best-seller “The 4-Hour Workweek” and Simon Sinek, the author of “Start with Why”. Last year’s editions were complete with both internationally acclaimed speakers such as Eliza Filby, Sana Marin, Peter Hinssen as well as Dutch presenters including Jitske Kramer, Joseph Oubelkas, Margriet Sitskoorn, Elke Geraerts, Michiel Muller, and host Ikenna Azuike.
The theme of the 2025 ABF edition of the event is People-Centered Leadership. Leadership today is no longer defined by performance and results alone. With AI taking over routine tasks, it’s clearer than ever: the true value of organizations lies in people – their creativity, resilience, and humanity. That is why we need leaders who put people back at the heart of organisations.
LANGUAGE
This talk will be held in English. Professional working proficiency of English is required for participation.
VENUE
The conference will be held in Zaandam, right outside of Amsterdam. TAETS is a striking industrial‑heritage venue just outside Amsterdam, located on the former Hembrug ammunition site. Its monumental buildings—blending raw industrial character with modern amenities—host both indoor and outdoor events of all scales.
Spaces range from intimate galleries and meeting rooms to large halls (Black Box, White Box) and outdoor gardens.The grounds stretch across ~20,000 m² and the venue can accommodate from small groups up to several thousand attendees.
In addition to its dramatic backdrop, TAETS emphasizes sustainability—through energy management, waste practices, and restoring its industrial structures with green goals in mind. Accessibility is also considered: many entrances have ramps and accessible toilets are available in core buildings.
Taets Art and Event Park
Middenweg 62
1505 RK Zaandam
The Netherlands
🎤 ABOUT THE SPEAKERS
Amsterdam Business Forum 2026 is gathering the world’s top minds to share their insights on Optimistic Leadership. The 5 headline speakers for Amsterdam Business Forum 2026, moderated for the third time by Ikenna Azuike are:
| 🇳🇱 Eva de Mol – leading tech investor 🇺🇸 Seth Godin – marketing & leadership legend 🇬🇧 Steven Bartlett – host of The Diary of a CEO 🇳🇿 Jacinda Ardern – former Prime Minister of New Zealand 🇲🇦🇳🇱 Ahmed Aboutaleb – voted ‘Best Mayor of the World’ |
REGISTRATION
This is a ticketed event. Tickets can be purchased directly at the Amsterdam Business Forum website of DenkProducties.
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
― Simon Sinek
DISCLAIMER
The information provided on this website is for inspiration and general reference only. While LaMatu aims to keep details accurate and up to date, we cannot guarantee their completeness or correctness. LaMatu is not responsible for any changes, updates, or cancellations related to this event. We disclaim any liability for errors, omissions, or decisions made based on this information. For the most current details, please refer to the official event organisers.
