Attend the keynote presentation on the topic of beauty and technology by Monika Matuszewska, Digital Manager at Professional Products Division at L’Oréal. The keynote will be held at the campus of Erasmus University Rotterdam, as part of the marketing conference organised by the Marketing Association EUR.
Technology is beautiful and beauty is tech. The talk will touch upon machine-learning driven customer experiences and insights on creating personalised digital services and products.
Attendance is free for students of Erasmus University.
ABOUT ERASMUS UNIVERSITY
Located in the Netherlands in the city of Rotterdam, the university was established in 1913 in an effort to bring high education to the industrial world port city. Named after Dutch humanist Desiderius Erasmus, the university played a central role in the post-industrial transitions of Rotterdam. Its fields of expertise are Economics and Management, Medicine and Health Sciences, and Law, Culture and Society. Erasmus University blends high-quality education and research with an enriching global perspective. International rankings list Erasmus University among the world’s leading players. This university is ranked among the top business schools in Europe. It is known for the quality of its lectures, expertise of the staff and offering promising career prospects for its graduates.
Erasmus University is well-embedded in the city of Rotterdam and at the same time it has a strong international orientation. From its early days the university had a high percentage of minority students, especially many first-generation students and students with a migration background. The institution prides itself to be based on the concept of a multicultural classroom. Known for its global mindset, around 20% of the students come from abroad. Furthermore, half of all students enrolled in English-taught programs come from outside the Netherlands. One of those programmes is CEMS, the Community of European Management Schools.
ABOUT MARKETING ASSOCIATIE EUR
MAEUR is one of the leading study associations in the field of marketing. It is the official study association for the RSM master Marketing Management, and the ESE masters Marketing, and Data Science & Marketing Analytics. For over 50 years, MAEUR has been organising inspiring and innovative events for all marketing- and data-minded students of the Erasmus University Rotterdam. The association provides students with an outstanding platform to learn required skills, to socialise with ambitious marketing- and data-minded students, and to network with a variety of professionals.
The primary goals of MAEUR are learning, networking and socialising. The association focuses on connecting student- and corporate life by hosting a variety of events connected to the marketing world. Every year, the board aims to adapt the events to the latest innovations in the marketing field so MAEUR stays on top of the latest trends.
Events such as the Commercial Break, the Speed Dating Event, the Data & Analytics Convention and the Advertising Day return every year to improve students’ future chances in the labor market and enhance their knowledge about marketing and data. Also, participants of the International Consultancy Project and the Bachelor Consultancy Project go all over the world to do research for the most successful companies.