CEMS Erasmus University Rotterdam Summit: Keynote Speech

May 3, 2023 6:00 pm

Erasmus University Rotterdam

Burgemeester Oudlaan 50 3062 PA Rotterdam


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Attend the keynote presentation “Attention Economy” by Monika Matuszewska from LaMatu, held on 3rd of May 2023 at the main campus of the Erasmus University in Rotterdam, the Netherlands. This presentation will be a part of the CEMS conference, consisting of a whole evening of inspirational talks, workshops, panel discussions, presentations, and networking. LaMatu will be sharing the stage with other CEMS speakers representing various specialties. 



Attention Economy

Modern technology brought us many blessings, but it is also fraught with some serious risks. As we become more dependent on the use of our digital devices, we find that dealing with distractions such as constant social media updates and news notifications is becoming increasingly hard. Our attention spans and the ability to think deeply became victims of the battle for our attention waged by the tech companies and advertising giants. As a result, our mental capacity to maintain focus and concentration inevitably suffer. We find it harder and harder to focus on a single task at work, let alone to read a book in our free time.


This session will touch upon current trends such as social media detox and dopamine fasting and examine the possible impact on our mental health. We will explore the human needs, discover how information leads to stress formation and expose the mechanism of addiction in the context of modern technology and media. We will learn to take a step back to re-evaluate which of the messages that we focus on are merely distractions. Spoiler alert: you may discover that it’s time to take charge of where you focus your attention and decide it’s time to declutter your digital life.


Key questions:

· Why is paying attention so hard in the modern world?

· Which human needs do modern media fulfil?

· Why are modern media addictive?


Are you:

· sometimes finding yourself mindlessly scrolling on your device?

· experiencing feeling drained, tired & wired at the end of the day?

· having difficulty finishing a task of focus for a long time because of distractions?


Would you like to:

· discover new ways to find a healthy way of coping with distractions?

· find inspiration on how to break out of the negative spiral?

· make a positive change in your daily life?

· meet new people and exchange ideas?


Erasmus University Rotterdam
Bayle Building (formerly J-Building)
Burgemeester Oudlaan 50
3062 PA Rotterdam
The Netherlands


18:00 – Registration
18:00 – 18:30 – Welcome drink
18:30 – 20:00 – Speaker sessions
20:00 – 21:30 – Networking drinks and bites



Attendance is free for CEMS alumni and students of Erasmus University. By paying the optional donation of €5 you support the RSM Impact Fund. In this way, the CEMS community can be a force for good. Registration through the Eventbrite platform is required for participation.




Located in the Netherlands in the city of Rotterdam, the university was established in 1913 in an effort to bring high education to the industrial world port city. Named after Dutch humanist Desiderius Erasmus, the university played a central role in the post-industrial transitions of Rotterdam. Its fields of expertise are Economics and Management, Medicine and Health Sciences, and Law, Culture and Society.


Erasmus University Rotterdam (EUR) blends high-quality education and research with an enriching global perspective. International rankings list EUR among the world’s leading players. This university is ranked among the top business schools in Europe. It is known for the quality of its lectures, expertise of the staff and offering promising career prospects for its graduates.


Erasmus University is well-embedded in the city of Rotterdam and at the same time it has a strong international orientation. From its early days the university had a high percentage of minority students, especially many first-generation students and students with a migration background. The institution prides itself to be based on the concept of a multicultural classroom. Known for its global mindset, around 20% of the students come from abroad. Furthermore, half of all students enrolled in English-taught programs come from outside the Netherlands. One of those programmes is CEMS, the Community of European Management Schools.




Over the past 50 years, RSM has developed research and delivered education which nurtures imagination, determination and expertise. Why? So that our global community can deliver lasting, meaningful positive change. And the results speak for themselves. The FT ranks our EMBA number one in the Netherlands and in the top ten globally for corporate social responsibility. Our alumni are senior leaders, designing the future in their industries and on the global stage.


And our financial impact – as assessed by the European Foundation for Management Development – tops €470 million, just in the Randstad region. Now, to mark our 50th anniversary, we are launching the €50,000 RSM Impact Fund – an investment in the power of enterprise, and your opportunity to back our students and academics as they deliver positive change.




The Global Alliance in Management Education was founded in France in 1988. The Global Alliance in Management Education, originally known as Community of European Management Schools is an alliance of 34 top business schools as many countries, nearly 70 corporate partners and 8 social partners, delivering together the CEMS Master in International Management to 1,200 students with a network of over 15,000 alumni across the globe.





“When CEMS first started, the first letter in the abbreviation stood for “Community”. The “C” is the starting point of CEMS; a word that the alliance has taken as its point of departure. The strength of CEMS is the recognition that individual organisations are stronger, more inspiring, and more interesting when they team up.”

Lars Strannegård, CEMS Chair, President of Stockholm School of Economics


CEMS Erasmus University Rotterdam Summit: Keynote Speech

May 3, 2023 6:00 pm

Erasmus University Rotterdam

Burgemeester Oudlaan 50 3062 PA Rotterdam


Sign up

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